During her opening speech at the Africa’s Travel Indaba (ATI) the Minister of Tourism Honourable Patricia de Lille has called for tourism businesses to register for the Sho’t Left Travel week which is now open for registrations. The campaign is an important part of ATI, offering South Africans a seven-day promotion of discounted travel related deals and packages. Commonly referred to as the GREAT SOUTH AFRICAN SALE, tourism businesses from around the country pledges to support tourism recovery and growth of the industry by packaging and offering their services and products at an affordable price to consumers.
Ultimately the campaign aims to encourage South Africans to explore their own backyards and by doing so assists them in gaining a deeper and meaningful connection with Mzansi. “We encourage South Africans to be proud of their country by travelling locally throughout the year.” said Mashoto Mokgethi, Hub Head for South Africa.
Sho’t Left Travel week brings all tourism businesses together allowing them to collaborate towards a common goal of growing the tourism industry, in particular increasing domestic holiday trips. To register, businesses are encouraged to upload a variety of experiences with discounts of up to 50% to generate leads on their deals and increase booking enquiries.
To register, the tourism trade must visit www.shotleft.co.za/travelweek now to take advantage of the extensive media exposure that will be generated through various platforms.