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This programme is subject to change with new features being added as the events get confirmed.

Monday, 11 May 2026
Time Schedule
09h30 - 09h35

Honourable Ms. Makhotso Sotyu, Deputy Minister of Tourism South Africa

South Foyer
Registered Exhibitors, Buyers, Media and Stakeholders
09h35 - 09h45
South Foyer
Registered Exhibitors, Buyers, Media and Stakeholders
09h45 - 10h05

Honourable Ms. Makhotso Sotyu, Deputy Minister of Tourism South Africa

South Foyer
Registered Exhibitors, Buyers, Media and Stakeholders
10h05 - 10h10

Moderator: Ms. Ziyanda Ngcobo – Senior Politics Reporter Newzroom Afrika, Broadcaster (KZN)

 
South Foyer
Registered Exhibitors, Buyers, Media and Stakeholders
10h10 - 10h55

Moderator: Ms. Ziyanda Ngcobo

Mr. Jerry Mabena – Chairperson Tourism Business Council

Honourable Indileni Daniel – Minister of Environment, Forestry and Tourism of Namibia

Ms. Winile Mntungwa – Deputy Director, Durban Tourism (KZN)

Dr Augusto Kalikemala - Secretary of State Ministry of Tourism Angola

South Foyer
Registered Exhibitors, Buyers, Media and Stakeholders
11h10 - 11h25
South Foyer
Registered Exhibitors, Buyers, Media and Stakeholders
11h20 - 13h00
11:20 – 11:25

Introduction of Masterclass:

Ms. Ziyanda Ngcobo

11:25 – 12:10

Sports Tourism Case Study Masterclass

Measuring What Matters: Sports Sponsorship Impact

Delivered By

Mr. Tumelo Selikane – CEO, Nielsen Sports

12:10 – 12:15

Introduction of Panel Discussion:

Ms. Ziyanda Ngcobo

12:15  – 13:00

Sports Tourism Panel Discussion

Measuring What Matters: Sports Sponsorship Impact

Moderator: Mr. Tumelo Selikane – CEO, Nielsen Sports

Panelists:

Ms. Bronwen Auret – Chief Quality Assurance Officer, South African Tourism

Mr. Adam Brown – Director, Racing Africa Mangement & Investments

Ms. Sinenjabulo Zungu-Ntuli – CEO Amazulu FC

Mr. Zeph Masote– CEO NBA Africa

Mr. Phila Nyandu – Cricket South Africa
South Foyer
Registered Exhibitors, Buyers, Media and Stakeholders
11h25 - 13h05
11:20 – 11:25

Introduction of Masterclass:

Mr Darren Maule

11:25 – 12:10

TikTok Masterclass

From Bucket List to Booking

Presented By:

Ms. Zethu Mthethwa - Head of Sales SSA, Tik Tok

12:15 – 12:20

Introduction of Panel Discussion:

Mr. Darren Maule

12:20  – 13:05

Culture as Currency

How Music, Art, Fashion & Gastronomy Drive Travel

Moderator:

Mr Darren Maule

Panelists:

Mr. Angus Gibson – Executive Producer for Shaka Ilembe

Ms. Jacqueline Rainers Setai – Manager of Productions, KZNTAFA

Chef Thuladu – Restaurant Owner, Fresh Food Daily

Mrs Phanaso Mthethwa – Marketing Manager, Director of Woolworths EIJI Board, Entrepreneur, GIBS PBDA

Ms. Sithembile Ndaba – Chief Marketing Officer, South African Tourism

South Foyer
Registered Exhibitors, Buyers, Media and Stakeholders
13h05 - 14h00

Partake in a wide array of authentic South African and African cuisine whilst enjoying lunchtime entertainment.

Designated Venues
Registered Exhibitors, Buyers, Media and Stakeholders
15h00 - 17h30

An open invitation for citizens, visitors, and conference delegates to come together in a hands-on act of civic pride and environmental care. Set against the beauty of Durban’s iconic coastline, this uplifting initiative invites participants to help protect our beaches, preserve marine life, and contribute to the beautification of our city. It's a shared moment of action, connection, and purpose — where community spirit meets the ocean, and every small effort helps keep Durban shining for generations to come.

14h30 – Shuttles depart Durban ICC to North Beach, Between My Diners & Joe Cools

15h30 – Arrival North Beach Durban

17h30 – Event ends, shuttles return to hotel

DRESS CODE: Casual, comfortable and outdoor-friendly

This activation is an open invitation for visitors, and delegates to unite in civic pride and environmental care. Together, we’ll help protect our beaches, preserve marine life, and beautify our city.

Remember your hats, sunblock and a wind-jacket in case it gets nippy!

 

 

North Beach, Durban
Open Entry
Tuesday, 12 May 2026
Time Schedule
08h00 - 09h30

This session is designed to connect you directly with exceptional products that celebrate South Africa’s vibrant culture, rich heritage, and the unmistakable energy of its urban landscapes. From soulful traditions to buzzing city scenes, this session opens the door to stories and experiences your clients will be eager to discover.

Meeting Room 21, ICC
By Invitation - Products, Hosted Buyers, Media
09h00 - 17h00

The purpose of the Forum is to provide policy, strategic and technical advice and to ensure oversight into development and implemtnation of vistior information services frameworks.

Offsite, venue TBC
By Invitation
10h00 - 11h00

The Official opening ceremony of Africa's Travel Indaba 2026. Guests are to be seated at 9.30am for a 10am start.

South Foyer, ICC
Ministry, NDT, Bid Party, SAT, VIP's, Media, Exhibitors & Buyers
10h00 - 11h00

The TGCSA team will outline importance and relevance of quality assurance in the South African Tourism sector.

ICC316
All Delegates
10h00 - 18h00

Pre-scheduled appointments between hosted buyers and exhibitors

Exhibition Areas
Online Diary System / Exhibition Areas
11h00 - 11h30

Ms. Samantha Croft - Operations Director, Southern Sun KZN Region

BOMA 1: Butterfly Wall – ICC Outdoor
Open Entry
11h00 - 12h00

The Minister of Tourism conducts the official walk-about of the Africa's Travel Indaba exhibition floor.  Exhibitors have the opportunity to engage the stakeholder in an intimate way.

ICC, DEC & Walnut Road
N/A
11h00 - 12h00

These sessions will provide a consolidated global overview of tourism trends and market dynamics across Europe, Africa, the Americas, Asia, Australasia, and the Middle East. The sessions will examine the tourism performance indicators, traveller segments, and aviation trends shaping each region 

ICC316
13h00 - 14h00

Partake in a wide array of authentic South African and African cuisine whilst enjoying lunchtime entertainment.

Designated Venues
All
14h00 - 15h00

This panel explores the powerful role of film in shaping destination appeal, influencing traveller perceptions, and driving tourism growth. Industry leaders, filmmakers, and tourism experts will unpack how authentic storytelling, screen exposure, and strategic partnerships between the film and tourism sectors can position destinations on the global stage and convert audiences into visitors.

Media Centre Presentation Room
Open Entry
14h00 - 15h00

The Tourism Grading Council of South Africa (TGCSA) recognizes exceptional establishments as "Benchmark Properties," setting a high standard for quality, service, and visitor experience in the South African tourism sector.   Join the Council as it showcases its benchmark properties which have been recommended by the Property Approvals Executive Committee (during pre-screening and viewing) as those that have exceptional product offerings (irrespective of the category and the star grading level).

ICC316
All Delegates
14h00 - 17h00

Meeting hosted by the Department of Tourism

Meeting Room 11A, ICC
By Invitation Only
15h00 - 15h30

Debbie Damant – Head: Visitor Experience SAT

Kim Taylor - Strategic Communication and Projects Manager, SATSA

Mpho Rambau – Group Manager: Traffic Development ACSA and

Lusanda Fibi – SATOVITO: Head of Trade and Government Relations 

BOMA 1: Future Wheel – ICC Concourse
Open Entry
18h00 - 23h55

The Africa's Travel Indaba Welcome Networking Event seeks to immerse delegates in an authentic destination experience.

Durban DEC North Plaza
By Invitation
Wednesday, 13 May 2026
Time Schedule
06h00 - 08h00

An Africa's Travel Indaba Community-Building fun outdoor activity that attracts fitness fundis of every level.  Join us for a great start to the day as we explore the sights and sounds of the host city.

Beachfront Promenade
By Registration
07h30 - 10h00

A national & global campaign to commemorate KNP Centenary meaningfully and restore a national asset and a nature lover’s global asset.

Maharani Hotel - Tugela Room
By Invitation Only
08h00 - 09h30

Immerse yourself in the essence of South Africa’s natural wonders and iconic wildlife. Picture introducing your clients to thrilling encounters with the legendary Big Five, or offering them serene escapes into breathtaking landscapes perfect for camping and luxurious glamping. This session is your gateway to unforgettable outdoor experiences—crafted to inspire and equip you with products that truly capture the spirit of adventure and the beauty of the wild.

Meeting Room 21, ICC
By Invitation
09h00 - 11h00

The Southern African Development Community (SADC) Secretariat, Boundless Southern Africa and the Southern Africa Tourism Alliance will convene a high-level side event at Africa’s Travel Indaba 2026, bringing together government officials and private sector leaders to address the connectivity barriers that continue to constrain tourism growth across the region.

The event, titled “Unlocking regional connectivity: rethinking how Southern Africa moves its visitors,”

Meeting Room 12, ICC
By Invitation
10h00 - 11h00

In line with the Cabinet-approved 2024 Tourism Route Development Marketing Plan, the panel will explore how tourism bodies can collaborate with airlines, airports, and policymakers to build demand-driven route networks across Africa while showcasing projects that have been implemented and those underway and interventions of growing the travel economy.

Bronwen Auret, Chief Quality Assurance Officer, SA Tourism

Ohis Ehimiaghe, Manager: Africa, Middle East & Indian Ocean Islands, SAA

Bisrat Tedla, Country Manager (SA), Ethiopian Airways

George Mothema, CEO, Board of Airline Representative South Africa

Media Centre Presentation Room
Open Entry
10h00 - 11h00

The TGCSA team will outline importance and relevance of quality assurance in the South African Tourism sector 

ICC316
All Delegates
10h00 - 12h00

The Minister of Tourism, Ms Patricia de Lille, MP - in collaboration with the Department of Home Affairs, will host the Electronic Travel Authorisation (ETA) Dialogue announcing the benefits of South Africa’s new, game-changing digital visa regime and its role in enhancing tourism growth, business travel, and investment facilitation.The Electronic Travel Authorisation (ETA) is South Africa’s new digital entry permit designed to simplify, modernise, and strengthen the country’s visa system.Join us in sharing your thoughts as we unlock South Africa to the world through a modern, seamless, and digitally enabled travel experience.

Meeting Room 21, ICC
Open Entry
10h00 - 15h00

Tourism Action Lab (TAL) Progress Update Session with key Tourism Sector Human Resource Development (TSHRD) Stakeholders. (TSSS)

Southern Sun, Edward Hotel
By Invitation Only
10h00 - 18h00

Pre-scheduled appointments between hosted buyers and exhibitors

Exhibition Areas
Online Diary System / Exhibition Areas
11h00 - 11h30
11h00 - 12h00

This panel explores the powerful role of film in shaping destination appeal, influencing traveller perceptions, and driving tourism growth. Industry leaders, filmmakers, and tourism experts will unpack how authentic storytelling, screen exposure, and strategic partnerships between the film and tourism sectors can position destinations on the global stage and convert audiences into visitors.

Participants:

  • Tourism KwaZulu-Natal and Film Authority
Media Centre
11h00 - 12h00

These sessions will provide a consolidated global overview of tourism trends and market dynamics across Europe, Africa, the Americas, Asia, Australasia, and the Middle East. The sessions will examine the tourism performance indicators, traveller segments, and aviation trends shaping each region 

ICC316
All Delegates
12h00 - 12h30

This session aims to capacitate the sector on how to effectively welcome and accommodate visitors to South Africa. 

ICC316
All Delegates
12h00 - 13h30

As the global tourism landscape evolves, digitalisation is becoming a critical driver of growth, competitiveness, and visitor experience. This panel discussion with African Tourism Ministers will explore how the tourism sector can harness technology to unlock new opportunities through digital marketing to reach and engage global travellers, digital visa systems to improve seamless travel, and data-driven digital tools that support smarter decision-making and destination management.

Participants:

  • Ministers from the rest of the African continent

Signing of MOU with Mauritian Minister

Room 21
Open Entry
13h00 - 14h00

Partake in a wide array of authentic South African and African cuisine whilst enjoying lunchtime entertainment.

Designated Venues
All Delegates
14h00 - 15h00

This session at Africa's Travel Indaba 2026 will bring together leading marketing executives and communication professionals from across the tourism sector for an insight-sharing session on competitiveness, new developments in the sector. The forum will serve as a platform for thought leadership, collaboration, and innovative conversations on how Africa can strengthen its global tourism narrative through impactful communication and strategic marketing.

CMOs

Communicators from provincial tourism authorities and from other countries

Media Centre Presentation Room
Open Entry
14h00 - 16h00

The Tourism Grading Council of South Africa (TGCSA) recognizes exceptional establishments as "Benchmark Properties," setting a high standard for quality, service, and visitor experience in the South African tourism sector.   Join the Council as it showcases its benchmark properties which have been recommended by the Property Approvals Executive Committee (during pre-screening and viewing) as those that have exceptional product offerings (irrespective of the category and the star grading level).

ICC316
All Delegates
15h00 - 15h30

Mr. Tshepo Mathebula - Ranger, SANParks and

Van Rooi Moreku - Ranger, SANParks

BOMA 1: Butterfly Wall – ICC Outdoor
Open Entry
18h00 - 23h55
Florida Road / Umhlanga
Open Entry
19h00 - 22h00

A cocktail evening by the Host Province

Radisson Blu Hotel - uMhlanga
By Invitation Only
Thursday, 14 May 2026
Time Schedule
08h00 - 09h30

For those drawn to the thrill of the ocean and the call of adventure, this session promises to ignite your imagination. Explore a portfolio of products that highlight South Africa’s stunning coastline, exhilarating water activities, and sun-soaked beaches. Whether it’s high-energy adventure or tranquil seaside escapes, you’ll uncover experiences that resonate with modern travellers seeking both excitement and relaxation. Join this session and discover offerings that will elevate your portfolio and captivate your audience.

Meeting Room 21, ICC
By Invitation
10h00 - 11h00

This panel explores the powerful role of film in shaping destination appeal, influencing traveller perceptions, and driving tourism growth. Industry leaders, filmmakers, and tourism experts will unpack how authentic storytelling, screen exposure, and strategic partnerships between the film and tourism sectors can position destinations on the global stage and convert audiences into visitors.                                                           

Tourism KwaZulu-Natal and Film Authority

Media Centre Presentation Room
Open Entry
10h00 - 11h00

The TGCSA team will outline importance and relevance of quality assurance in the South African Tourism sector 

ICC316
All Delegates
10h00 - 17h00

Pre-scheduled appointments between hosted buyers and exhibitors

Exhibition Areas
Online Diary System / Exhibition Areas
11h00 - 11h30

Mr. Kabelo Rabotho - Director of Micromobility for South Africa & Sub-Saharan Africa, Stellantis

BOMA 1: Butterfly Wall – ICC Outdoor
11h00 - 12h00

These sessions will provide a consolidated global overview of tourism trends and market dynamics across Europe, Africa, the Americas, Asia, Australasia, and the Middle East. The sessions will examine the tourism performance indicators, traveller segments, and aviation trends shaping each region 

ICC316
All Delegates
11h15 - 12h05
Media Centre Presentation Room
Open Entry
11h30 - 12h30

The Bid-Party Wrap-Up hosted by South African Tourism, the Kwa-Zulu Natal Tourism & Film Authority and Durban Tourism close this year's edition of Africa's Travel Indaba 2026. This gathering sees the bid-partners reflect on the key highlights, milestones, partnerships, and impactful conversations that shaped this year’s event, while celebrating the collective efforts driving African tourism forward.

South African Tourism

Tourism KwaZulu-Natal and Film Authority

Durban Tourism

Durban ICC

Media Centre Presentation Room
Media; Bid Party, SAT
12h00 - 12h30

This session aims to capacitate the sector on how to effectively welcome and accommodate visitors to South Africa. 

ICC316
All Delegates
13h00 - 14h00

Partake in a wide array of authentic South African and African cuisine whilst enjoying lunchtime entertainment.

Designated Venues
All Delegates
14h00 - 15h00

Africa's Travel Indaba recognises its valued exhibitors for demonstrating excellence in the various awards categories.

Media Centre
Media and Exhibitors
15h00 - 15h30

Ms Lizanne du Plessis – Founder and CEO of Eco Africa Digital & Tourism Value Chain Strategy

Mr. Kwame AA Opoku – CEO & Founder AAGI and

Robyn de Villiers  - Strategy & Client Growth Lead of Eco Africa Digital

BOMA 1: Future Wheel – ICC Concourse
Open Entry
17h00

A celebratory culmination of Africa's Travel Indaba 2026!  Join the team as we say thank you for a great show.  See you next year!

Exhibition Areas
All Delegates
18h00 - 23h55
Florida Road / Umhlanga
Open Entry